In October 2008, Pictoplasma is crossing the Atlantic and to host the first ever South American conference solely focussing on the wealth of a visual culture driven by characters. Creatives, producers, critics and fans are invited to gather and celebrate the diversity of character design.

As the official kick-off event to this year's TRImarchi, the PICTOPLASMA ARGENTINA conference transforms Mar del Plata's Auditorium Theatre into a character design Mecca. The event offers a unique forum for all those working with the visualization and application of character design. Whether illustration, animation, graphic design, urban vinyl, underground plush, street or fine art - the emphasis is not on the limits of style or format, but on the shared dedication to explore character-driven aesthetics. The lively exchange between the various disciplines highlights the importance of character design in contemporary visual culture.